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Living Your Brand – do companies really care about their Brand?
Image via Wikipedia 2010 certainly seems to be going down as the year when the proverbial corporate skeletons are coming out of the cupboard: Toyota – which had built its brand on reliable, safe...
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Service – the Quick Way to Kill a Brand
I took my car for a service this morning – an experience that once again underscored just how easy it is to chase customers away and kill your brand. Some background – I currently live in Dubai in the...
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Who Controls Your Brand?
Image by Laurel Papworth laurelpapworth.com and Gary Hayespersonalizemedia.com The old order is being turned on its head; companies used to being in control of their customers and their brand are now...
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